From the site:
eReaderLove.com is the online resource for all things eBook and eReader. Originally started on Facebook.com as Free Books for Kindle page by thrifty eBook finder Niki and has grown over 2010 to current date to expand beyond simply the Kindle and free eBooks as found on Amazon.com.
Niki is an avid reader that became thrifty when it came to her reads after an unexpected illness led to her disability. Originally created as a page to share free reads that she found on Amazon.com with her friends, it has rapidly grown to an online community on Facebook.com of almost 10,000 members. After much consideration she decided to expand upon the original concept of just free reads for Kindle ereaders to the Kindle app and other eReaders on the market.