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APE: Author, Publisher, Entrepreneur – by Guy Kawasaki

APE: Author, Publisher, Entrepreneur – by Guy Kawasaki

About APE: Author, Publisher, Entrepreneur – by Guy Kawasaki

APE: Author, Publisher, Entrepreneur – by Guy Kawasaki 4.50/5 (90.00%) 2 votes

From the book info:

In 2011, the publisher of one of my books, Enchantment, could not fill an order for 500 ebook copies of the book. Because of this experience, I self-published my next book, What the Plus!, and learned first-hand that self-publishing is a complex, confusing, and idiosyncratic process. As Steve Jobs said, “There must be a better way.”

With Shawn Welch, a tech wizard, I wrote APE to help people take control of their writing careers. APE’s thesis is powerful yet simple: filling the roles of Author, Publisher and Entrepreneur yields results that rival traditional publishing. We call this “artisanal publishing” — that is, when writers who love their craft control the publishing process and produce high-quality books.

APE is 300 pages of step-by-step, tactical advice and practical inspiration. If you want a hype-filled, get-rich-quick book, you should look elsewhere. On the other hand, if you want a comprehensive and realistic guide to self-publishing, APE is the answer.

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